Senior Executive, Digital Marketing

到岗时间：不限 婚况要求：不限 Task 1: Social Media Content & Owned Social Channel Operation • Oversees the planning, creation, and management of content for brand-owned social media channels, maintaining consistent and engaging brand messaging. • Manages and execute end-to-end KOL collaboration projects: brief alignment, content review, scheduling and performance tracking. • Manage social assets(photo/video) and optimize cross-platform content distribution. • Serve as the key daily point of contact between internal team and retainer/social agencies, ensuring smooth content workflow and consistent brand delivery. • Continuously monitor social trends & content formats and identify new opportunities for brand content. Task 2: Digital Marketing Campaign Execution • In charge of media agency communication and content review for paid/editorial articles (e.g., sneaker media articles) to ensure brand consistency and accuracy. • Collaborates with PR, e-commerce, and other departments to align marketing activities and ensure timely delivery of promotional materials. • Analyze digital campaign performance data, propose optimization actions, and leverage AI tools to improve execution efficiency • Compile weekly trending asset sharing and consolidate monthly digital/social performance reports with key metrics, highlights and observation for internal review. Task 3: Financial Coordination and Documentation Management • Conduct monthly marketing budget tracking and maintain spending records to ensure alignment with marketing objectives and company financial plans. • Support financial coordination with agencies, assist in contract and document submission via system. • Work with finance team to ensure smooth payment process and compliance. • Complete quarterly product pre-orders accurately Ｏn schedule, and process system-based product shipments per project requirements. Task 4: Internal / External Relationship • Align closely with Branding, Merchandising, Retail, and E-commerce teams to ensure consistent brand messaging across all touchpoints. • Proactively collect and share insights Ｏn the latest digital trends, platform updates and content best practices.