斯堪尼亚销售（中国） 聊一聊

A brief summary of the provided position as below: Digital marketing Specialist shall be responsible for digital marketing plan implementation to promote products & services (Total solution) and brands using various digital channels, covering both SCN and Dealer business growth support. You will leverage your knowledge of Ｏnline marketing techniques and platforms to drive brand awareness, increase customer engagement, and generate leads or sales. This role requires a combination of creativity, analytical thinking, and technical skills to effectively reach target audiences and achieve marketing objectives. Duties and responsibilities: • Implement Ｏnline activities/campaigns to increase brand visibility and drive customer interaction, aligned with offline activities/campaigns to optimize the overall SCN and Dealer business growth. • Follow up the key performance indicators (KPIs) to measure and evaluate the effectiveness of marketing campaigns and platform performance. • Support to build digital ecosystem with data collection and analytic model to optimize digital investment ROI. • Digital trends study to explore growth opportunity with new platform and concept. • Execute content marketing plan to attract and engage target audiences, including websites and all channels of social media. • Coordinate PR agency to manage social media accounts and develop content calendars for regular posting. • Build relationships with KOL across social media platforms in the logistics industry. Collaborate with KOL to increase brand awareness, product engagement and lead generation. • Collaborate with other marketing team members, cross-functional teams and external partners to discuss ideas, receive input, and report results • Actively work and support projects but not limited in the JD Requirements: • Bachelor degree and above • 3 years social media or e -Commerce experience is required • Solid commercial understanding and sensitive for the markets with holistic view. • B2B Marketing or agency related working experience is a plus • Understanding of various digital touch points in the entire customer decision journey. • Proficient with shooting equipment, image and video editing software, or AI-assisted tools are a plus. • Solid team player with excellent interpersonal and communication skills with internal and external team • Be self-motivated and willing to learn. • Fluent in oral and written English, and skillful in MS office.