彪马（上海）商贸有限公司（Puma China L 聊一聊

About the job Purpose & Overall Relevance • This role plays an instrumental part in the way the brand is portrayed and leveraged in association with HYROX partnership within the China market and ensures Ｏn a day-to-day basis that we continue to raise the awareness and image of PUMA as a leading brand in Elite Performance. • He/she will be the key person to drive business for all HYROX licensed merchandise and return Ｏn investment, esp. in DTC and gym channel. • Key driver and implementer of the global HYROX plans into local level. • To optimize and leverage the relationship between PUMA and local gyms/athletes, and furthermore implement the mutually agreed local & global strategy, driving return Ｏn investment and delivering towards the brands position as HYROX official . • Creation and implementation of a mutually agreed local strategic partner plan (following global plan) that forms the guiding principle for how PUMA manages, leverages and commercializes the association, ultimately delivering against agreed KPI’s (qualitative and quantitative) • Drive and coordinate the process towards optimizing the activation and events. Key Responsibilities • Support Performance category lead, Ｏn annual planning of HYROX Ｏn: o related projects esp. in gym/DTC, o SPOMA assets (athletes, gyms) management, with effectively manage and implement relevant budgets. • Work with team to ensure full alignment with all relevant functions Ｏn both global and local level including but not limited to: local entities and sales forces, and all other relevant stakeholders. • Ensure proper implementation of the HYROX Partnership Strategy in the local market and use of contractual entitlements with strong focus Ｏn consumer activation and topics (i.e. CRM, digital / social media etc). • Constant tracking and analysis of HYROX business as well as local trend in cross-fit market. Key Relationships • PUMA-internal functions: Merch, DTC, Sales, Digital, Buying etc. • HYROX China staff of multiple functions, • Agencies: PR, SPOMA, Event etc. Knowledge, Skills and Abilities The individual must be adequate in profile, highly motivated and focused. He/she must be extremely well organized with a strong empathy and passion towards HYROX. Also the individual must possess / be: • Resolute and a good problem solver, driven to succeed and deliver against expectations • Strong project management skills • Fluent in English and Chinese • Strong market and industry awareness • Good negotiation and interpersonal skills KPI’s • HYROX biz revenue/ST% • Team and individual Goals Requisite Education and Experience / Minimum Qualifications • University degree, • Minimum 10 years’ working experience in Marketing, preferably with experience in Sports Marketing, • With in-house working experience of Sportswear brand(s),